Wineries in the Grand Valley Design Brief

1. The purpose of my design will be to cover the various wineries here in the Grand Valley that will attract visitors to visit them and partake in their specialty wines. I plan to do this with very brief descriptions of each winery in the brochure and to use some winery pictures. I want to approach it so even just the usual vacationer would be intrigued to visit the different wineries. I will include wine tour information as well. I hope to focus more on the specialty wines that each winery makes to help support the local fruit growers here in the valley. Hopefully people will be more tempted to support our local economy here in Grand Junction by purchasing local wines.
2. The audience will be focused on locals here who may not know exactly what local wines each winery produces and to the vacationers that are looking for something to do for the afternoon. The vacationers will probably be older people and younger couples without children. Coloradans will be the main focal audience but even someone from outside of Colorado that picks up the brochure would be tempted to visit some of the wineries.
3. I want the core message to be that we need to support our local wineries and their local wine products that will help the farmers producing their fruit. I want people to buy local wines other than foreign wines.
4. The audience will benefit by being presented information about the local wineries with what they produce and simply where they are located and how they can make an afternoon of it by touring them.
5. We are pretty lucky here having a fertile wine valley to not have too close of competitors. Of course a huge competitor is Napa Valley in California for the vacationer who is specifically looking to tour wineries.

Billboard
2. It will be simple yet inticing and definitely show who the Grand Valley is with their local wine country.
3. This will be the large image that will be on the brochure and the website as well.

Brochure
2. Again it will be simplistic with all of the winery information, with a map and of course pictures and some wine facts and knowledge about the Grand Valley wineries.
3. It will have the billboard image on the front but will also relate to the website by including websites for each individual winery that has one.

Website
2. Simple and clean with easy navigation buttons.
3. Again it will have the same image as the other two and will provide much more detailed information about each different winery becasue it will lead the viewer to their individual website page.